Guides
Plain-English answers for small importers, Amazon sellers and resellers, written by a bilingual English and Mandarin speaker who has worked on both sides of trade between China and North America.

Your first order from China
Our nine-page checklist: landed cost, finding and vetting suppliers, quotes, samples, inspection, shipping and customs, plus the Chinese phrases you will actually use.
Get the free PDFImporting from China
Terms, costs and suppliers, explained for small importers.

FOB vs EXW
Which one is really cheaper, what each includes, and where the risk becomes yours.
Read the guide
How to calculate landed cost
The formula, every cost to include, and a step-by-step worked example.
Read the guide
Alibaba Verified Supplier
What the badge means, how it compares with Gold Supplier, and what to check yourself.
Read the guide
Incoterms explained
FOB, EXW, DDP, CIF and every other term: who pays freight, insurance and duties.
Read the guide
MOQ meaning and how to negotiate it
What minimum order quantity means on Alibaba and how to get a lower MOQ.
Read the guideAmazon sellers
Advertising and margins, in plain numbers.
Resellers
What each platform takes, and what you keep.

eBay fees 2026
13.6% plus $0.40 explained, with examples, category rates and comparisons.
Read the guide
Depop fees 2026
No selling fee in the US and UK: what processing and boosting cost.
Read the guide
Vinted fees 2026
Why sellers keep the full price, and what buyers pay on top.
Read the guide
Poshmark fees 2026
$2.95 or 20%: what you actually keep, with worked examples.
Read the guideFree tools
Put the guides to work, right in your browser.
Landed cost calculator
What an imported product really costs per unit, after freight, duties and fees.
Open calculatorACoS calculator
ACoS, TACoS, ROAS and your break-even ACoS for Amazon ads, plus a bid calculator.
Open calculatorReseller fee calculator
Compare what you keep on Vinted, eBay, Poshmark, Depop, Mercari and more.
Open calculatorAlibaba supplier message templates
Copy-ready letters in English and Chinese: quotes, samples, negotiating and confirming orders.
Open templates